Margo Price Shares ‘Hey Child’ Video

Country music sensation Margo Price is getting deeply personal with her latest visual offering for the hit song ‘Hey Child’ with the official music video acting as the centerpiece of her latest promotional strategy for new album ‘That’s How Rumors Get Started’ which dropped last year.

The cinematic clip allows for Price to confront the demons that she has overcome so far in her life and career including the jail time she has previously served for substance abuse and also reclaims the power that she lost along the way during years of trauma, tragedy, and despair.

It’s a powerful offering from an artist unafraid to lay her heart and soul bare in order to create music that truly connects and reveals her true self to the world. The visual is beautifully directed and brings the lyrical story to life in an incredible, in-depth way adding real substance to the track.

The stellar video has been directed by renowned filmographer Kimberly Stuckwisch who has expertly crafted a standout visual that compliments the story arc of the song and allows for Margo to take centre stage as a performer without ever taking away from the importance of the lyrics.

Speaking about the song and its video, Margo Price says: “Hey Child was a song that was written back in 2012 not long after my husband Jeremy and I lost our son Ezra. We were playing shows with our rock and roll band Buffalo Clover and occupying most of the bars in East Nashville. We had begun hanging with a rowdy group of degenerate musician friends and partying harder than The Rolling Stones. We were outsiders to what was going on with mainstream Nashville in every sense and it was the beginning of my bourbon drinking phase. The song was about how many of our talented friends were drinking and partying their talents away but after a few years had passed, we realized it was just as much about us as our friends. I had retired it when the band broke up but Sturgill Simpson resurrected it when he asked me if I would re-record it for That’s How Rumors Get Started. I knew I wanted Kim to direct the video. She and I wanted to show pieces of my past lives and how I have moved on. It was both therapeutic and painful to revisit those memories and who I used to be. I know so many people who struggle with substance abuse. I just lost a family member to alcohol. My second cousin Tammy locked herself into a hotel room and drank herself to death two months ago. In another life, that could have been me.”

Whilst Kimberly adds: “Hey Child explores the perpetual cycle of addiction and depression, the scars you carry around with you from its relentless push and pull, and the daily struggle to regain control of what has left you powerless. The video takes on a cyclical journey, starting off with Margo’s ‘mind’ (the camera) being in full control as it pushes and pulls her through the moments and memories that led her to this dark reality. It’s only when she decides to take back control and to face her demons head-on, is she able to run back through her past and out the door, finally breaking free of the relentless cycle.”

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